Privacy Policy

Hekla Saunas is a brand of Superior Wellness Limited. At Hekla we are committed to protecting and respecting your privacy and keeping your personal information safe and confidential, both online and offline. This Privacy Policy explains how we obtain and use your personal information, and how we keep it safe. Please read it alongside our Cookie Policy.

For the purposes of data protection law, the data controller is Superior Wellness Limited, registered in the United Kingdom (company number 07617796) with registered address at Superior House, Broombank Park, Chesterfield, S41 9RT. In this policy, “Hekla”, “we”, “us” and “our” refer to Superior Wellness Limited trading as Hekla Saunas.

This Privacy Policy describes how we process personal information about visitors to our website, people who enquire about our saunas or request a showroom visit, newsletter subscribers, and anyone else whose data we process in the course of our business. We may change this policy from time to time, so please check this page periodically.

1. Personal information we collect

We only use information from which you can be identified (“personal information”) that you provide to us or that we otherwise obtain, including:

• Identity and contact data: your name, email address, postal address and telephone number.
• Enquiry data: the details you give us when you enquire about a sauna, request a brochure or book a showroom visit.
• Technical data: device, browser, IP address, location/time-zone and usage data about your visit, collected largely through cookies (see our Cookie Policy).
• Interaction data: reviews, survey responses, competition entries and your engagement with our emails or social media.

2. How your information is collected

• When you enquire. If you complete an enquiry or “find a showroom” form, or contact us by phone, email or social media, we collect the information needed to respond and to arrange a showroom visit with the relevant stockist.
• When you subscribe. If you sign up to our newsletter we collect your contact details so we can send you updates. You can unsubscribe at any time via the link in our emails.
• When you leave a review. If you leave a review or share your experience, we collect what you provide and may feature it in our marketing (you can opt out).
• Automatically. We collect technical and usage data via cookies and similar technologies when you browse the site.

3. How we use your information

We will only use your personal information when the law allows us to. Typically we process it to:

• respond to your enquiry and put you in touch with your nearest Hekla stockist or showroom;
• send you newsletters, offers and other marketing where you have not opted out, in reliance on your consent or our legitimate interests (which do not unduly prejudice your rights);
• publish reviews and testimonials you have chosen to share;
• operate, improve and secure our website; and
• comply with our legal obligations and to establish, exercise or defend legal claims.

4. Your rights

You have the right to object to processing based on our legitimate interests; to change your mind about marketing communications; to access a copy of the personal information we hold about you; to have inaccurate or incomplete information corrected; and to ask us to erase or stop processing your information where there is no longer a legal ground to hold it. To exercise any of these rights, please contact us using the details below.

5. Security and retention

We implement measures to protect your personal information from unauthorised access and unlawful processing. We retain your information only for as long as we need it for the purposes it was collected, after which we securely delete or anonymise it unless we are required to keep it by law. No transmission over the internet is completely secure, so any transmission is at your own risk.

6. Cookies

For information about the cookies we use, please see our Cookie Policy.

7. Transfers outside the UK/EEA

Your personal information is stored on servers in the UK. Where it is necessary to transfer your information outside the UK or European Economic Area, we will only do so where the destination provides adequate protection, where appropriate contractual safeguards are in place, or where you have consented.

8. Complaints

If you have any queries or complaints about how we use your personal information, please contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Contact us

If you have any questions about this Privacy Policy, please email info@superiorwellness.co.uk or call 01246 559071, Monday to Friday, 9am to 5pm.