Adam Clark

Global Sales Director

Adam Clark is Global Sales Director at Superior Wellness, where he looks after Hekla Saunas alongside Chill Tubs and the parts business.

He has spent more than fourteen years in wet leisure. Before joining Superior Wellness in 2025 he was at Golden Coast, moving from Sales Manager to Sales Director and then General Manager. Most of that time has been spent with the people who actually sell and install this equipment, which is a useful place to learn what buyers get wrong.

He writes here about choosing a sauna rather than about health claims. Which heat suits which household, what a cabin really costs once it is installed, how much space you need, and the questions worth asking a showroom before you commit.

Adam is based at our Chesterfield HQ and works with dealers across Europe and North America.

Guides

The Sauna Garden: What to Plant Around an Outdoor Sauna

Planting ideas for a garden sauna: privacy screens, winter color, a cool-down path, and how to grow birch for your own sauna whisk.

October 27, 2026 · 7 min read

Woman in a towel sitting on a sauna bench behind a steamed glass front, wooden bucket in the foreground

Guides

Sauna vs steam room: which is right for you?

Dry heat or wet heat? We compare saunas and steam rooms on how they feel, what they help with, what they cost…

August 31, 2026 · 6 min read

Man sitting on a sauna bench beside the heater as steam rises from the stones

Guides

Sauna Etiquette: The Unwritten Rules

Sauna etiquette isn't written down anywhere, but everyone who uses one regularly follows the same handful of rules. Here is what they…

August 6, 2026 · 7 min read

Traditional sauna with heater stones and steam beside a Hekla infrared sauna with red light panel

Guides

Infrared vs Traditional Sauna: Which is Right for You?

Infrared or traditional? One heats the air, the other warms you directly. Compare temperature, feel and running costs to find the sauna…

July 23, 2026 · 9 min read

Man loading a birch log into the firebox of a Harvia wood-burning sauna heater

Guides

How much does it cost to run a sauna?

Whether a once-a-month treat or a weekly habit, there’s nothing quite like stepping into a sauna and sweating all your stress away.…

July 16, 2026 · 9 min read

Snow-covered barrel sauna in a winter landscape with frosted trees

Guides

How long should you spend in a sauna?

There are many questions surrounding sauna use, including how long to stay inside a sauna. In this blog post, we will explore…

July 2, 2026 · 6 min read

Woman sitting on a sauna bench with a drink, leaning against the timber wall

How-to

What to Wear in a Sauna

When it comes to relaxing after an intense workout or sweating out all that unwanted work stress over a long-awaited spa weekend,…

June 15, 2026 · 8 min read

Harvia wood-burning sauna heater with a lit fire, beside timber benches

Guides

The Sauna Temperature Guide: How Hot Should I Let my Sauna Get?

How hot should a sauna be? Typical ranges for traditional and infrared saunas, where beginners should start, and how to tell when…

March 9, 2026 · 5 min read